diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index e3843c9..b94c3c3 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -44,3 +44,6 @@ pages:
       - public
   only:
     - main
+  # New pages are absolute links to prod, and are 404s until they get published.
+  # Get around htmltest's chicken-and-egg problem. We're on `main`, just publish unconditionally.
+  when: always