diff --git a/milo/plugins/shopView.lua b/milo/plugins/shopView.lua
index 225fdcf..7518843 100644
--- a/milo/plugins/shopView.lua
+++ b/milo/plugins/shopView.lua
@@ -2,6 +2,7 @@ local Config     = require('config')
 local Event      = require('event')
 local itemDB     = require('itemDB')
 local Milo       = require('milo')
+local Sound      = require('sound')
 local UI         = require('ui')
 local Util       = require('util')
 
@@ -161,6 +162,7 @@ Event.on('store_provide', function(_, item, quantity, uid)
   Milo:queueRequest({ }, function()
     local count = Milo:eject(itemDB:splitKey(item), quantity)
     os.queueEvent('store_provided', uid, count)
+    Sound.play('entity.villager.no')
   end)
 end)